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Created by Liam Brazier
"WINNING ISN'T BORING"
A Spec Work campaign in Nike's trademark style, celebrating the athletes that are so good it's (almost) boring.
Problem: Sports fans believe that the dominance of any one individual or team makes sport boring, as it makes the outcome of a match or competition less unpredictable and nerve-racking.
Insight: The thing is, when you’re a winner, nothing is boring. It’s only those that lose, who never have anything to celebrate, that find every year boring. The winners are too busy winning.
Solution: A vintage campaign that captures the ‘Just Do It’ ethos of Nike, highlighting the insatiable hunger of the most dominant athletes in the world.
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