Problem: As children, we take baths frequently, however as we grow up we take less and less due to busy schedules and a desire for efficiency over comfort.

 

Insight: 34% choose their bathing preferences off how each choices helps them to relax and destress, while 30% choose preference based on getting time to themselves. In these fields, baths are proven to be more effective

 

Solution: An OOH campaign, intergrated with a limted line released in partnership with CALM, to highlight the healing powers of a nice warm bath.